Koby and David's passion for hair fashion and design started at a young age in their home country. With years of experience, they reached the highest levels in the industry and decided to start their own venture. David, a former creative director for Fredric Fekkai salons, introduced the balayage technique to the world, while Koby Ben has been leading Ted Gibson salons and Alibi NYC salons for over 15 years in Soho, NYC. They believe in making the impossible possible by creating new ideas every day.